Walmart Labs (Data Science Dept.)

• Role and scope
  • Reported to the SVP of Technology; led a team of 8 (4 direct reports) and served as UX lead for internal AI/ML and data science platforms supporting merchandising and store operations.
  • Introduced the UX operating model for data science products (experience architecture, 2-year product roadmaps, design standards, cross-functional governance with Product, Engineering, and Analytics).
  • Partnered with product executives and business leaders to align platform priorities and secure sponsorship for high-visibility initiatives.
• Data science platforms | strategy and adoption
  • Designed and scaled UX for enterprise data science platforms, driving a 15% adoption increase and faster analytics-driven decisions across merchandising and operations.
  • Introduced division-wide templates and standards (experiment design, dashboards, model explainability) used across the technology division to improve consistency and time to insight.
  • Translated behavioral and operational data into decision workflows, increasing task completion and internal user satisfaction.
• Innovation and emerging tech | Maker Labs
  • Developed an augmented reality (AR) prototype demoed to CEO Doug McMillon; informed smart-store strategy and earned enterprise hackathon recognition.
  • Stood up a rapid-prototyping pipeline (IoT, computer vision pilots, 3D printing) that lowered prototyping time by 30% and cost by 25%; methods replicated across innovation teams.
  • Launched proof-of-concept pilots that de-risked investments and fed the data science platform roadmap.

www.walmart.com

7-Eleven (Research & Development Department)

• Role and scope
  • Selected by R&D to accelerate autonomous retail; led a 6-person team (3 direct reports) operating at startup speed within Fortune 100 governance; work informed a $1B+ digital transformation roadmap.
• R&D Innovation Lab | outcomes and methodology
  • Shipped a working cashierless store prototype in under 30 days (concept to functional model), integrating computer vision, IoT sensors, and compliance; praised by the CEO as a cornerstone of smart-retail strategy.
  • Set up a rapid-experimentation methodology (3D printing, micro-electronics, custom apps), cutting cycle time by 30% and prototype cost by 25%; adopted division-wide.
  • Served as UX subject-matter expert across AI, AR, IoT, and computer-vision pilots; translated findings into decision frameworks and product backlogs.

www.7-eleven.com

TMX Finance (Mobile Auto Loan Software)

• Role and scope
  • Served as Lead UX Product Designer, leading product design for TMX Finance’s flagship mobile app. Drove a 25% increase in user engagement through a research-driven roadmap and reusable design components aligned with executive business goals.
• Mobile app UX & product outcomes
  • Partnered with engineering and product leadership to define the app roadmap, prioritize features around user behavior insights, and establish KPIs and user-testing protocols for continuous optimization.
  • Built reusable design systems and asset libraries to ensure long-term brand consistency and faster delivery across releases.
  • Applied UX refinements to marketing and investor-facing campaigns, improving performance by ~20% and positioning UX as a revenue-driving discipline with executive buy-in for further investment.

www.tmxfinancefamily.com

Quorum Business Solutions (Oil & Gas Software Company)

• Role and scope
  • Served as Principal UX/UI Architect for a next-generation SaaS platform in the oil & gas industry, owning UX architecture across web, mobile, and tablet applications to improve enterprise consistency and developer velocity while reducing front-end tech debt.
• Design system & platform modernization
  • Modernised design-system standards and component libraries, improving developer velocity by ~30% and significantly reducing front-end tech debt.
  • Established reusable UI/UX standards and component libraries to streamline engineering delivery and ensure a cohesive multi-platform experience.
  • Partnered with platform architects to modernize the front-end tech stack and resolve persistent compatibility issues, using a maintainable, testable design system validated through field research with oil & gas professionals.

www.quorumsoftware.com

www.qbsol.com

Bank of America (Mobile Banking Software)

• Role and scope
  • Original UX design lead for ERICA, Bank of America’s enterprise AI chatbot, establishing the interaction model and design foundation across mobile and desktop channels; contributed to a 30% engagement lift, 25% support-ticket reduction, and 20% satisfaction increase.
• ERICA AI assistant | conversation design & outcomes
  • Built core chatbot conversation architecture and flows across mobile and desktop, ensuring consistency, clarity, and scalable interaction patterns.
  • Collaborated with product, engineering, and content strategy teams to set roadmap priorities and align conversational UX with business and service goals.
  • Delivered interactive prototypes and storytelling artifacts that unified stakeholders across business units and accelerated decision-making.
  • Designed conversation models and component libraries to support future expansion into additional product lines and use cases.

www.bankofamerica.com

Sunglasses Monster LLC (Ecommerce Company)

• Role and scope
  • Served as Digital E-Commerce Manager, leading omnichannel operations across Amazon, eBay, Walmart, and additional marketplaces. Scaled revenue to $1M+ within 90 days by combining UX improvements, automation, and a multi-marketplace strategy, while building automation that reduced external costs by ~$7K/month.
• E-commerce growth & automation
  • Managed daily sales and operations across Amazon, eBay, Rakuten, Jet, Sears, and Walmart platforms, coordinating listings, pricing, and promotions.
  • Built automation pipelines for image processing and listing updates, cutting external production costs by approximately $7K per month and enabling faster catalog expansion.
  • Improved product previews, checkout flows, and page layouts to enhance customer experience and support rapid growth.
  • Developed a lean production model by building and leading an internal photo team, supporting high-volume creative needs in-house.
  • Implemented multi-channel analytics dashboards to track performance, optimize pricing, and inform growth and merchandising decisions.

www.sunglassmonster.com

www.bikershades.com

www.sgmonster.com

Lincoln Studios (Photo Studio & Design Firm Currently Holdings)

Lincoln Studios began as a commercial photo studio and stock photography business in Japan and has since evolved into a lean holdings and consulting entity for my personal IP, trademarks, and selective design/innovation work. It now serves as the umbrella for Zenna LLC.

• Role and scope
  • Founded and led Lincoln Studios in Japan as a multi-disciplinary creative and digital studio, owning strategy, client relationships, and delivery across commercial photography, visual design, and web/UX. Later evolved the company into a holdings and consulting vehicle for selective design, innovation, and digital experience work under my personal brand.
• Creative studio & digital experience leadership
  • UX & Web Experience: Directed responsive website redesigns and mobile app projects end-to-end, overseeing user research (personas, scenarios, task flows), UX architecture, wireframes, and prototypes, while coordinating closely with engineering teams for delivery.
  • Brand & Visual Systems: Led brand identity and visual design for corporate and consumer clients, including magazine covers, product packaging, corporate materials, websites, ads, and logos; drove full rebrands with updated color systems, logos, and UI aligned to business goals.
  • Photography & Production: Served as Lead Photographer, Director, and Producer for fashion, travel, real estate, food, commercial, conceptual, and studio projects—managing crews, budgets, and logistics, and implementing cataloguing/archiving systems that significantly improved asset retrieval and internal efficiency.
  • Creative Operations: Acted as Art Director and Production Manager, guiding creative strategy, scheduling, and quality control for high-visibility campaigns to ensure on-time delivery and consistent client satisfaction.

www.lincolnstudios.co.jp

Factory Water Design (Marketing & Design Firm)

• Role and scope
  • Directed design and production teams for nationwide and international campaigns, serving as Design Team Manager, Photographer, and eCommerce Engineer. Managed budgets, creative deliverables, and multi-disciplinary in-house and freelance teams across digital and print channels.
• Campaigns & eCommerce growth
  • Guided all phases of cross-channel campaigns, from concept through execution, for a client roster that included major ad agencies and stock/clip-art companies.
  • Built up to six e-commerce sites from concept to launch, enabling all products to be sold online and supporting coordinated marketing campaigns.
  • Led creative direction for print, TV, and product launch campaigns while amplifying sales for retail shops and meeting strict turnaround schedules.
  • Realized a 300% revenue increase in key channels by combining market trend analysis, contemporary design, and a strong online presence.

Digital Archive Japan - DAJ (Amana/Getty Images)

• Role and scope
  • Produced and managed stock photography shoots for Japan’s leading archive, coordinating logistics, creative direction, and budgets from concept through delivery. Scheduled shoots, set deadlines, created calendars, booked travel, and managed shoot budgets while recruiting production teams and overseeing model casting and usage negotiations.
• Production & operations
  • Scheduled and produced shoots end-to-end, working closely with the Art Director and cross-functional teams from initial brief through final delivery, responding to changes professionally and positively.
  • Reduced costs by ~35% by hiring freelance photographers and staff on location instead of sending in-house teams and paying travel accommodations.
  • Balanced creative direction with operational efficiency to deliver high-quality, on-brand imagery within tight timelines.
  • Increased corporate visibility by contributing to the development of the company website and digital presence.

www.amanaimages.com