• Name: Mathew Douglas Lincoln
  • Residency Status: US Citizen
  • Current Location: Dallas - Texas
  • Willing to Relocate: Yes (If Paid)
  • Employment Status: Full Time
  • Current Position: IT Director of Innovation & Design System
  • Current Employer: Albertsons Corporate Headquarters
  • Current Department: Merchandising
  • Best time for Phone/video Interview: Any
  • Phone USA: +1 (214) 893-0832
  • Teams ID: lincoln-studios
  • Email: me@mathew-lincoln.com
  • LinkedIn: www.linkedin.com/in/lincolnstudios
  • Portfolio: www.mathew-lincoln.com/portfolio.pdf

EXECUTIVE SUMMARY

Enterprise Innovation & Design Systems Leader with 25+ years of experience, including 7+ years in senior leadership roles guiding capital planning and enterprise modernization across Fortune 100 enterprises. Proven ability to translate C-suite vision into measurable outcomes by aligning business strategy, technology adoption, and customer experience.

Recognized by CEOs and Boards for building Innovation Labs, leading $52M+ capital planning cycles, and embedding AI/GenAI platforms into enterprise programs influencing $600M–$10B annually. Creator of enterprise frameworks such as the Unified Design System (UDS) and Cost Guard, both recognized as board-level transformation success stories.

Known for cultivating high-performing teams and developing future leaders. Skilled at securing executive sponsorship for modernization programs while establishing governance frameworks that ensure scalability and adoption.

Experienced in AI-driven transformation, from launching one of the first enterprise AI chatbots (ERICA at Bank of America) to delivering recent GenAI initiatives at Albertsons, including board-level presentations on Microsoft Copilot, GitHub Copilot, and AI-enabled design innovation.

Who am I?

Personal Details

Bridging strategy, technology, and design to drive transformation.

Design Thinking

My Professional Background

Career Progression

2022 February - Present

Plano, Texas

Albertsons (Merchandising Dept)

Recognized by the CEO for delivering patentable AI/ML solutions and driving company-wide transformation through design automation. Established Albertsons’ Unified Design System and launched its first Innovation Lab, scaling adoption across 20+ teams, streamlining engineering, and bridging years of friction between business and technology teams.

  • Enterprise Transformation & Capital Strategy: Partnered with executives on $52M+ annual capital planning for modernization across pricing, promotions, and merchandising. Proved innovation could be delivered 10x faster and cheaper by creating a lean Innovation Pod (~$1M/year) that outperformed larger programs and became the model for enterprise adoption. Positioned design and AI as enterprise assets, securing long-term executive sponsorship for transformation initiatives.
  • Innovation Pod & AI Platforms: Built a high-output innovation team on a fraction of the budget, recognized by executives for outsized ROI. Delivered multiple AI-enabled platforms including:
    • Cost Guard — AI platform integrating 8,000+ vendor models for real-time cost transparency and negotiation playbooks.
    • Category Allocation & Margin Optimization — ML forecasting tool with $10B+ modeled benefit for pricing and promotions.
    • Display Planner / Studio — digitized end-cap planning with predictive analytics across divisions.
    • Action Packed Dataset — AI visualization cube integrating elasticity, promotions, and household data to drive growth.
  • Unified Design System (UDS v1 → v2 & MSP Integration): Founded Albertsons’ first Unified Design System, scaled across 20+ enterprise teams and 14 business units. Advanced to UDS v2, introducing design tokens, responsive scaffolding, and automation pipelines — eliminating redundancy and saving hundreds of thousands annually. Integrated AI initiatives to accelerate component generation and personalization. Applied UDS and innovation practices within the Merchant and Supplier Portal (MSP), streamlining 7,500+ item setups per cycle, improving usability, and driving measurable results: 23% reduction in supplier errors, cycle time cut from 21 → 5 days, and $500K in annual savings.
  • Board & C-Suite Recognition: Presented to the Board of Directors on GenAI transformation, including Microsoft Copilot, GitHub Copilot, and AI-enabled design innovation. CEO spotlighted UDS and Innovation Lab work in enterprise town halls as models of business–IT partnership.
  • Talent Development & Governance: Mentored and promoted team members into higher-level positions. Created a talent pipeline for merchandising, with other directors leveraging the team for high-performing hires. Established governance frameworks that ensured consistency, scalability, and adoption across 20+ teams. Piloted GitHub Copilot within merchandising, accelerating onboarding, standardizing quality, and boosting delivery velocity.

www.albertsonscompanies.com

2019 October - 2022 February

Plano, Texas

Walmart Labs (Data Science Dept.)

Championed AI/UX strategy within Walmart’s Technology Division, shaping the next generation of data science platforms and digital retail experiences. Partnered across product, engineering, and business to deliver AI-powered solutions that boosted adoption, accelerated decision-making, and improved operational efficiency. Earned hackathon recognition for new technology ideation, and personally built an AR prototype that was showcased to the CEO and received high praise.

  • AI/UX Strategy for Data Science: Designed and led UX for internal AI/ML platforms, increasing stakeholder adoption by 15% and accelerating decision-making across merchandising and store operations.
  • Digital Transformation Leadership: Built roadmaps and pitched innovation concepts to senior leadership, securing alignment for high-visibility initiatives and reshaping collaboration between product, design, and engineering.
  • Experience Architecture: Mapped user journeys, created blueprints, and defined future-facing flows to guide product ownership, evolution, and scalable retail experiences.
  • Cross-Org Collaboration: Partnered with merchandising, product, engineering, and marketing to translate behavioral data into solutions that increased conversion and improved user satisfaction.
  • Emerging Tech Innovation: Directed rapid prototyping in Walmart’s Maker Labs, developing IoT and computer vision pilots and introducing 3D printing workflows that reduced prototyping time by 30% and cut costs by 25%.

www.walmart.com

2019 January - 2019 September

Irving, Texas

7-Eleven Headquarters

Drove hands-on UX innovation in 7-Eleven’s R&D division, rapidly transforming emerging technologies — AI, AR, IoT, computer vision, and autonomous retail — into real-world prototypes. Delivered breakthrough experiments at startup speed, including a fully operational cashierless store built in under 30 days and personally praised by the CEO, now a cornerstone of 7-Eleven’s smart retail roadmap.

  • Autonomous Store Prototype: Delivered a fully operational cashierless store proof-of-concept, integrating sensors, computer vision, and compliance with regulatory requirements. Built inside the Maker Lab using 3D printing, micro-computers, electronics, and custom mobile apps to deliver an immersive, future-ready retail experience.
  • Rapid Prototyping: Established a maker-driven innovation process inside the R&D Lab — running daily experiments with product and engineering leaders, accelerating idea-to-prototype cycles, and fostering a culture of hands-on experimentation.
  • Next-Gen UX Strategy: Directed UX for mobile, AR, and IoT pilots, aligning user needs with R&D priorities and long-term business goals.
  • Trusted Advisor to R&D Leadership: Served as the UX subject matter expert within the Innovation Lab, guiding multiple project tracks with design thinking and experimentation frameworks.
  • System Design & Concepting: Built end-to-end user journeys and prototypes for internal tools and consumer pilots, balancing rapid delivery with strategic insight.

www.7-eleven.com

2018 August - 2019 January

Carrollton, Texas

TMX FINANCE (Mobile Loan Software)

Led UX and product design for TMX Finance’s flagship mobile app, driving a 25% boost in user engagement by aligning experience vision with both user needs and executive business goals.

  • Roadmap Alignment: Partnered with engineering and product leads to define the app roadmap and prioritize features around user behavior insights.
  • Scalable Design Systems: Built reusable design systems and asset libraries to ensure long-term brand consistency.
  • UX Enhancements: Applied UX refinements to marketing and investor campaigns, improving performance by 20%.
  • Strategic Impact: Elevated UX into a revenue-driving discipline, gaining executive buy-in for future investment.
  • Performance Metrics: Defined KPIs and user testing protocols that established measurable standards for ongoing app optimization.

www.tmxfinancefamily.com

2017 June - 2018 July

Dallas, TX

QUORUM BUSINESS SOLUTIONS (Oil & Gas Software Company)

Directed UX architecture for a next-generation SaaS platform serving the oil & gas industry, improving enterprise consistency and developer velocity while reducing front-end tech debt.

  • Multi-Platform Experience: Designed scalable UX across web, mobile, and tablet applications.
  • Reusable Component Libraries: Established UI/UX standards and libraries to streamline engineering delivery.
  • Engineering Partnership: Collaborated with platform architects to modernize the front-end tech stack, boosting team efficiency by 30%.
  • Deployment Resilience: Resolved persistent compatibility issues through a maintainable, testable design system.
  • User-Centered Research: Conducted field studies with oil & gas professionals to validate workflows and ensure platform adoption.

www.quorumsoftware.com

www.qbsol.com

2017 February - 2017 June

Plano, TX

BANK OF AMERICA (Mobile Banking Software)

Served as the original UX design lead for Erica, Bank of America’s enterprise AI chatbot, establishing the interaction model and design foundation that led to measurable gains in engagement, support efficiency, and customer satisfaction.

  • Conversation Design: Built core chatbot architecture and flows across mobile and desktop channels.
  • Cross-Org Alignment: Collaborated with product, engineering, and content strategy teams to set roadmap priorities.
  • Prototyping & Storytelling: Delivered interactive prototypes and artifacts that unified stakeholders across business units.
  • Business Outcomes: Contributed to a 30% increase in engagement, 25% reduction in support tickets, and 20% lift in satisfaction metrics.
  • Scalability Planning: Designed conversation models and component libraries to support future expansion into multiple product lines.


www.bankofamerica.com

2016 March - 2017 January

Dallas, TX

SUNGLASS MONSTER LLC (Ecommerce Company)

Transformed a stagnant e-commerce business into a fast-scaling online retail brand, achieving $1M+ in revenue within 90 days by combining UX innovation, automation, and multi-marketplace strategy.

  • Omnichannel Operations: Managed daily sales across Amazon, eBay, Rakuten, Jet, Sears, and Walmart platforms.
  • Automation Efficiency: Built automation pipelines for image processing, cutting external costs by $7K/month.
  • UX Improvements: Enhanced product previews, checkout flows, and layouts to improve customer experience.
  • Lean Production Model: Built and led an internal photo team, supporting rapid scale with in-house creative.
  • Analytics & Growth Optimization: Implemented multi-channel analytics dashboards to track performance, optimize pricing, and accelerate growth.

www.sunglassmonster.com

www.bikershades.com

www.sgmonster.com

2006 July - 2016 January

Tokyo, Japan

LS MODELS (Online Model Agency)

Developed, maintained, and updated website in both Japanese and English while supporting Senior Art Director and Creative Director by sourcing available talent that fit specific requirements for projects, negotiating rate and usage, and confirming bookings. Smoothed office operations by working with Studio Manager to monitor budget.

  • Participated in building responsive UI Designs in Sketch based on the Twitter Bootstrap platform.
  • Managed daily model scheduling for booking, castings, travel, budgets, negotiations and other details.
  • Administered global castings to ensure top-quality models for review by Senior Art and Creative Directors.

www.models.lincolnstudios.co.jp

2005 January - 2016 January

Tokyo, Japan

WEB HOSTING JAPAN (Hosting Platform)

Developed and preserved web applications that handled daily catalog requests using PHP and MySQL. Performed wide-ranging database administration, including monitoring and addressing system performance, database integrity, audit issues, and user permissions and roles. Provided on-site and remote assistance and translated technical information for a non-technical audience.

  • Led user experience strategy, user research, information architecture, interaction design and usability testing for desktop and mobile (web & native) B2B and B2C products and services for all clients across multiple industries.
  • Delivered high quality design mockups in Sketch while also delivering, sitemaps, user flows, wireframes, and prototypes to each hosted client.
  • Planned, constructed and iterated upon a contacts management single-page application and custom REST API using AngularJS.
  • Prevented loss by creating customer internal web applications that integrated with databases to facilitate recovery of information by programmers.
  • Improved system performance, functionality, and productivity by writing programs, scripts, and procedures that automated tasks.

1994 June - 2016 January

U.S & Japan

LINCOLN STUDIOS (Photo Studio & Design Firm)

Web Development (UI & UX Designer/Developer) Solved complex problems by providing logistical and innovative solutions involving design, social media, programming, IT, and hosting. Led successful implementation of technology, including mobile applications and innovation within user experience.

  • Led interaction design on a responsive website redesign and mobile app project, and partnered on multiple other web projects with a team of interaction designers.
  • Drove user research and synthesis on multiple projects: created personas and scenarios, ecosystem diagrams, and task flows; led a affinity diagramming sessions, created Sketch documents, wireframes and clickable prototypes for testing, managed remote and in-person test sessions.
  • Worked in both agile (preferred) and waterfall processes to bring products from concept and testing through QA and launch, while collaborating extensively with interdisciplinary teams.
  • Built client web presences from the ground up, optimizing user experience, prioritizing brand consistency, optimal speed/performance, and traffic generation through SEO.
  • Embraced clients’ responsive user interface design needs by writing cross-browser/platform-compliant programs using XHTML, HTML5, PHP, CSS3 and JavaScript.

Visual Arts (Senior Graphic Designer) Leveraged design skills to provide brand identity, advertising, and illustration solutions to numerous diverse clients.

  • Developed magazine covers, corporate materials, product packages, websites, advertisements, and logos.
  • Rebranded corporate clients by redesigning color schemes, logos, and brand elements. Designed apps and website user interfaces in alignment with corporate design goals.

Photography (Senior Photographer, Director & Producer) Produced innovative and stunning content in a myriad of creative areas, including fashion, travel, real estate, food, commercial, conceptual, and studio photography. Defined themes and applied diverse concepts of photography. Demonstrated mastery of all design functions, from post-production image optimization and editing to retouching and color management.

  • Transcended stock photography to equip each magazine, ad, and web page with its own expressive and individual look/feel, managing studio projects ranging from tabletop products to custom full production scenes.
  • Improved efficiency within corporate departments by implementing cataloguing/archiving image databases that drastically improved organization and retrieval.

Production (Art Director & Manager) Energized and unified department in the completion of key projects for influential clients. Guided creative strategy development, task assignment, deadline monitoring, image approval, idea submission, and coordination.

  • Realized productivity and innovation goals by supporting creative teams and managing all responsibilities.
  • Achieved successful photo shoots and consistent client satisfaction by arranging logistics (backgrounds, locations, etc.), preparing technical equipment, gathering requirements, and delivering final products.

www.lincolnstudios.co.jp

2012 September - 2015 January

Tokyo, Japan

SOCIAL MEDIA JAPAN (Marketing Firm)

Met client needs by collaborating with them to create innovative, effective campaigns, utilizing a wide range of social media tools and technologies, including newly emerging platforms. Increased value by analyzing all social media systems and strategies to determine rate of return and monitoring online public relations to ensure consistent success of client programs. Managed web-based ad campaigns, drove brand awareness, promoted campaign effectiveness, and developed outreach initiatives.

  • Partnered with some of the most well-known technology companies in Japan to design and execute social media strategies that meet client objectives.
  • Drove brand awareness, engagement, and traffic to social media pages by developing and managing online marketing campaigns. Built strong, visible social media presence with viral components.
  • Increased Twitter, Blog, and Facebook engagement and client activity by 75% within first 60 days of tenure and created YouTube videos and blogs that produced four times the average views.
  • Exceeded expectations, producing 70% of organization revenue through business outreach partnership that grew advertising partners by four to six new partners each month.

2012 July - 2015 January

Tokyo, Japan

KWIK KWAK TRANSLATIONS (Online Lingual Site)

Led team of Japanese and English translators to complete all work by deadline and build long lasting relationships with clients through excellent customer service and high-quality online Japanese/English translations.

  • Maintained compliance with strict regulations, including deadlines, client confidentiality, and style guidelines.
  • Built and managed website, and implemented a database of all translators to automate the tasks of each client.
  • Use AngularJS for both single-page applications and adding enhanced functionality to PHP views

2008 June - 2012 July

Tokyo, Japan

FACTORY WATER DESIGN (Marketing & Design Firm)

Guided all phases of nationwide and international cross-channel campaigns by managing budgets, creative deliverables, and in-house/freelance design teams.

  • Managed list of clients that included major ad agencies and stock/clip-art companies.
  • Built and completed six e-commerce sites from the ground up to sell all products online.
  • Amplified sales efforts for retail shops while meeting strict turnaround schedule on all product campaigns.
  • Realized 300% revenue increase in key channels by leveraging talent for market trend analysis, contemporary design, and online presence development.

2005 April - 2006 July

Tokyo, Japan

DIGITAL ARCHIVE JAPAN - DAJ (AMANA/GETTY IMAGES)

Achieved coordinated operations by scheduling photoshoots, setting deadlines, creating calendars, booking travel arrangements, and managing shoot budgets. Recruited production team and oversaw all model casting and usage negotiation for each shoot. Delivered products in alignment with client needs by working closely with Art Director and cross-functional teams from initial brief through delivery. Responded to changes professionally and positively.

  • Reduced costs by +35% by hiring staff on location instead of paying house staff for travel accommodations.
  • Increased corporate visibility by contributing to development of company website.

www.amanaimages.com

CLIENT LIST Japan - USA -

JAPAN:  Dentsu, Amana Images, Getty Images, 123RF, Swingmail, BHI, Fujitsu, Softbank, Hakuhodo, Kodansha, Konami, Nissan, PayLess Images, Trek, Cannondale, NeilPryde, Heineken, Digital Archive Japan, Shinoyama Kishin, Tokyo Jewelers, Guru Navi

USA:  L.L. Bean, Dexter shoes, Brookstone, John Rutter Photography, Cameron Diaz, Maxim Magazine, A.Bragg Design, Lynn Parks Photography, Sony Entertainment, Citibank, Unum Insurance, Fairchild Semiconductor, National Semiconductor, Amores Motorsports, Roos Photography, Axon Design Management, C.C. Bill, PayPal, Key Bank, Maine Photo Co-op, Maine Bank & Trust, Portland Public Market, Portland Sea Dogs, Portland Photographics, PDT Architects

Competence Complete List of Skills -

TOOLS:  HTML 5.0, CSS 3.0, PHP, MySQL, Unix, Linux, Centos, WHM, cPanel, UXPin, Optimizely, SharePoint, Grid & Layout, Bootstrap, E-Commerce Platform, Analytics, Git / GitHub, AWS, CMS (Content Management System), WordPress, Joomla, WooCommerce, OpenCart, Magento, Shopify, VirtueMart, Big Commerce, Shipping Easy, ChannelAdvisor, Sellbrite, SASS, LESS, JavaScript, jQuery, Angular

SOFTWARE:  Axure, Sketch, Zeplin, Photoshop, Adobe CQ / AEM, Adobe XD, Balsamiq, OmniGraffle, Visio, Visual Website Optimizer, Fireworks, Capture One, Illustrator, InDesign, Dreamweaver, BBEdit, Espresso, MAMP Pro, After Effects, Logic Pro, Final Cut Pro, Word, Excel, PowerPoint, Xcode, Swift, Apple Terminal

SKILLS:  Mobile First Design, Internet of Things (IoT), Responsive Design, UI/UX (User Interface & User Experience Design), Wireframing, Prototyping, A/B Testing (split testing), Agile Methodology, Scrum Management, Analytics, Competitive analysis, User interviews, Usability testing, Remote testing, Surveys, Scenarios, Sitemapping, Heuristic evaluation, Diagramming, Concept modeling, Card sorting, Personalization, Information architecture, Stakeholder interviews, Personas, Create device-aware content, Storyboards, Design principles, API development and management, Web Design & Front-end/Back-end Development, Google Analytics, SEO, iOS & Android Web Sites, Photography, Photo Editing & Manipulation Skills, Digital Editing, Photo Composition, Typography, Video Production / Video Editing, E-Commerce Platform, Color theory knowledge, WordPress Expert, Channels Master for Walmart, Ebay, Amazon, Rakuten, Sears, Jet.com

My Background

Education

1989 - 1993

Kent State University

Psychology & Mathematics

Volunteer with the International Student Organizations Volunteer for Japanese Culture Exchange Circle Financial advisor for Indian Students Association Commit 20 hours per week to the KENT STATE UNIVERSITY FENCING CLUB

1995 - 1997

University of Southern Maine

Asian Studies & Japanese

Volunteer, Director of Shimane University Student exchange program Outreach 1994 Volunteer Program before attending Tutor first-year students

2016 - 2017

Bank of America

Financial Certificates

    2016 ADA Web Accessibility Training
    2016 Fair Credit Reporting Act (FCRA)
    2016 Digital Banking Compliance Regulation Training
    2016 Fair Lending
    2016 Unfair, Deceptive, or Abusive Acts or Practices (UDAAP)
    2017 Enterprise Information Protection
    2017 Financial Crimes Compliance for Consumer
    2017 Global Privacy Awareness and Personal Information Training
    2017 Business Continuity Awareness
    2017 Regulation GG Unlawful Internet Gambling Enforcement Act
    2017 Anti Bribery Anti Corruption Consumer

Who knows me best

References

  • Jin Yamada

    CEO Payless Images

    * Able to perform all administrative tasks to ensure smooth and efficient operations, build relationships and talk with clients during pre- and post-production to meet their needs. Tasks include writing contracts, estimates, and expenses; setting a budget; writing invoices; and handling model releases, property releases, etc. (http://www.paylessimages.jp)

  • Larry Frank

    CEO KeyClub Shinjuku

    * Offers marketing and promotion of photography services via the Web and social media, i.e., website, Instagram, Facebook, Youtube, blogs, etc. and very skilled at preparing and distributing materials.

  • Ricky Peck

    Laura Ashley

    * Provides outstanding customer service to ensure that the client’s expectations are always met.

  • Philbert Ono

    Owner PhotoGuide Japan

    * Just a great guy to do business with.

What I am good at

Skills & Knowledge

Software

Photoshop100%
Sketch95%
Axure RP90%
Adobe XD - CQ/AEM85%
Adobe Illustrator90%
OmniGraffle85%
Adobe InDesign80%
DreamWeaver95%
Capture One99%
Final Cut Pro75%
After Effects65%
Logic Pro85%

OTHER SOFTWARE

  • Microsoft Word
  • Microsoft Excel
  • Microsoft PowerPoint
  • Apple Keynote
  • Apple Numbers
  • Apple Pages
  • BBEdit
  • MAMP Pro
  • Espresso
  • Apple Terminal
  • Xcode
  • Swift
  • Leaf Capture
  • Adobe Fireworks
  • Adobe Bridge
  • Adobe Acrobat Pro
  • Apple iMovie
  • Apple Remote Desktop
  • WordPress/Joomla
  • WooCommerce
  • OpenCart
  • Magneto
  • Shopify
  • VirtueMart

LANGUAGE SKILLS & KNOWLEDGE

English
Native
Japanese
Business
Chinese
Basic
  • Photo manipulation skills
  • Digital Editing
  • Photo Composition
  • Good sense of Typography
  • WordPress Expert
  • Video Editing
  • Google Analytics & SEO
  • iOS & Android Web Sites
  • E-commerce Platform
  • Color theory knowledge
  • HTML, CSS, Javascript, PHP
  • Grid & Layout/Bootstrap

Hobbies & Interests

  • Photography

    Photography
  • Travel

    Travel
  • Movies

    Movies
  • Fashion

    Fashion
  • Technology

    Technology
  • Science

    Science

Lets get in touch

Contact

GET IN TOUCH

At Lincoln Studios we like to get to know our clients and their business in order to assess their design needs. The design process we run at Lincoln Studios is smooth, friendly and relaxed. We will set up various meetings to plan, discuss your options, assess the progress and finalise your project, so you can have all the input you would like.

MY ADDRESS

  • Dallas, Texas - USA
  • +1 (213)-262-8439
  • lincolnstudios@gmail.com

MY SOCIAL NETWORKS